The first step in uploading your video for YouTube is to create an account. Simply go to
www.youtube.com and follow the extremely simple instructions provided on the website. You will be asked to provide an email address. Once you have created your account, check your email to verify that your account has been properly set up and activated.

When making your video, keep in mind that the parameters set by YouTube specify that the videos should be no longer than 10 minutes and no bigger than 100MB. Also, make sure you read the terms and conditions on the site to make sure your video is in accordance. Once you have met all guidelines, it is time to upload your video.

On the website, find the Upload button. When you click on that icon, you should see a popup screen asking you to create your title and description of the video. Keep in mind, the more interesting these are the more likely people will watch your video.

Next there will be an option to make your video public or private. Public is just what it sounds like; anyone with the internet can see your video. Private means that only you and 25 people you choose can watch the video. The thing to consider is who do you want watching your project. If it is a documentary on cheese, public is probably ok. If it is you videotaping your latest rash spreading, you might want to stick with private, but that is only a suggestion.

Once this is done, find your video by clicking the Browse icon. When you find your video, simply hit the Upload Video button, and you have officially placed a video on YouTube.

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The basic elements needed to make a video are a camera, lighting, audio and editing. Normally, in a professional setting, these things would cost a small fortune. However, new technology and the abundance of personal computer usage have made the need to buy overly expensive equipment obsolete.

Instead of buying a thousand dollar mixer to create audio for your video that would rival Paramount, there are fantastic programs out there that you can use at home. Many high quality programs run for around $100.

The camera that you use to shoot your video is important. Digital cameras are usually recommended because of their high quality picture. If it is not possible to go buy a brand new camera, there are other options. Try buying a used video camera. Technology is constantly improving, and everyone knows at least one person who has to keep up with the newest trends. Chances are you know someone who has a perfectly good camera stashed in their attic simply because it is so last week. If that doesn’t pan out for you, use your lighting and editing skills to make up the difference. Amazing things can be done with a little imagination and a lot of practice.

As far as lighting goes, you can buy a basic lighting kit consisting of three lights, umbrellas and stands for a relatively little amount of money. If even these are out of your reach, using window light and even light bulbs can be made to work, and work well, if you know what you are doing.

There aren’t a whole lot of corners to cut when it comes to editing, but there are many different programs with many different price tags. Just keep in mind that more expensive does not always mean more value. You can do a lot with an inexpensive program, but remember that it does take practice.

If you work at it, and think creatively you can make your YouTube video look as professional as you want it to be without having to take out a second mortgage on your house to do it.

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To get likes, views and subscribers, the Tube Toolbox is the best tool you can use. It works on your PC to promote your videos while you wait or work on something else.

The easiest manual promotion tool is found in the Share icon. You can email you video to everyone in your Friends category. If you have a lot of friends, who also have a lot of friends, this can be very helpful in promoting your project. However, do not overuse this option. If your friends are constantly getting stuff from you, they may cease to open anything from you, making it very difficult for them to watch it.

Another option is to create links from other websites to your video. When doing this, it is a good idea to use sites that are in the same genre as your video. Putting your death metal rock band video on a Fixodent website may not yield the best results. Also, try to create links on high traffic sites; if more people see your link, then more people may watch your video.

You want to make sure that when potential viewers see the icon for your video that they are intrigued. Making the title and description as unique and interesting as possible. Keeping your video fairly short will also ensure that your audience watches the entire video. It is recommended that the video should be no shorter than 30 seconds, but no longer than 2 minutes, to keep viewers from getting bored.

By using these techniques and the tube toolbox, as long as your video is at least mildly interesting, you just might get someone out there to watch your video. If it’s really good, there is no telling how many people could become part of your fan club.

Many different kinds of lighting kits, depending on your needs, can be purchased for your project. There are smaller kits that are relatively inexpensive. These basic kits usually include three lights, umbrellas and stands. The higher end kits get progressively more complex and expensive.

If a lighting kit just doesn’t fit in your budget there are alternatives. Simply using light from a window is an option. You can also use regular light bulbs if they are positioned strategically.

Whether you will be using a lighting kit or not, testing is key. Run a trial shoot to see what the picture will look like before shooting the final draft. Make changes if necessary. Lighting can make all the difference between a low budget video and something that looks like it belongs on HBO

While being able to spend a lot of money on your video would be nice, it is not always possible. Fortunately, it is also not entirely necessary. Depending on what your film is for (if you are directing a movie for Paramount you might consider spending the money) you can usually make due with a little imagination.

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The camera you choose to shoot you film with is important. Digital cameras are fairly inexpensive, and provide great results. If that is not in your budget, there are many other decent options out there. Check out the great deals on these youtube video cameras.

A sturdy tripod can make the difference between a great video and a second rendition of The Blair Witch Project. Of course, if that is what you are going for, then by all means, forget the tripod. If you are on a really tight budget, and have a sturdy hand, you can always become a human tripod.

Using a microphone is essential to create good sound quality. Camera microphones usually are not precise enough to keep excess noises out of your film. Microphones can range from extremely affordable to multi million dollar movie quality.

Lighting is key to a great video. If you want to look professional, you need some sort of lighting setup. There are several different options when it comes to lighting. There are lighting kits that can be bought at relatively low prices. These basic kits usually include three lights, umbrellas and stands. There are higher end kits that become bigger and more complex as they go up. The biggest thing to take into consideration is what is needed for your project. Buying a thousand dollar lighting kit to film your brother jumping off the roof is simply unnecessary.

You will also need video editing software. There are a wide variety of packages available, from full blown professional level editing software to prosumer budget packages, making it easy to find the right editor for your budget.

These are the bare essentials for creating a YouTube video, but don’t forget the computer. You will need that and internet access to get your video out there.

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One of the biggest mistakes that are made while filming is trying to cram dialogue, narration, music and sound effects all on the same microphone at the same time. It is essential to record them separately for a professional sound.

Once they are all recorded, it is suggested to put them together later on a mixer. You can use a professional mixer (these can be bought at most music stores) or you can buy a computer program. The programs can be somewhat complex if you are not computer savvy, but are usually less expensive than a mixer. With a mixer, you can also get a more professional sound, depending on the device used.

There are a number of things that adding some creative audio can do for your video. A little strategically placed background music can do wonders for a video. Sound effects can emphasize a scene that fell flat previously.

Turning your video into a professional sounding one is not nearly as hard as it would seem and it is definitely worth it.

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Your business could potentially benefit from this phenomenon as well, if used correctly. Making your video and getting it on the website is the easy part, getting people to watch it is the tricky part..

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The first thing to consider when promoting your video is the title and description. These are the first things that potential viewers will see when searching for videos. The title should be unique and interesting to show the audience that your video is something they will want to watch. The description should be short and to the point, you don’t want to give the entire video away before they ever hit the play button.

The length of the video is important as well. It is suggested that the video be no shorter than 30 seconds and no longer than 2 minutes, anything longer and your audience could get too bored to watch the entire thing.

There are a variety of ways to make the video itself worth watching. Most of the popular videos are funny, controversial, exciting or contain pertinent, interesting information. These seem to be popular trends conducive to success.

Using the proper equipment to shoot your video is also important. Lighting, audio and editing equipment are recommended to make your advertisement seem more professional. If you want to be taken seriously, consider investing a little bit of money into some of this equipment. Something as simple as a scene shot in the right light can make or break your video.

These are just a few suggestions to make your YouTube promotional video a hit. There are many ways to advertise, but YouTube is a growing (and absolutely free) medium that could make a huge difference in the profits for your business.

One of the higher end programs, as far as features and ease of use, would be the PowerDirector. This program contains a YouTube wizard for easy uploading and also includes Magic Music to input audio. It also removes common issues with editing like red eye, and shaky video. At under $100 this product is one of the best for the money.

Ulead Video Studio is another program that runs under $100 and is also user friendly. It can automatically detect that a recording device has been connected, and will start the program accordingly. Ulead works well with QuickTime, RealVideo and Windows Media, making it ideal for Internet publishing. Using the Capturing Video option, it can detect scene changes without having to manually place breaks like some other programs.

If you are computer savvy and don’t mind taking a small tutorial, the Pinnacle Studio Ultimate is another good choice. While it is a little more expensive, usually around $120, Pinnacle has some great features. Unlike most editing software, it includes a metering feature, allowing you to see how much drive space is available, avoiding overload.

For around $100, your video, with a little practice, can look as professional as anything seen on TV. These are just a few of the many editing programs out there; experimenting with several may be the way for you to find the one that is right for your next project.

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