Professional photographers and directors spend millions of dollars on lighting for their work. It is extremely important to how your picture will look. While spending millions of dollars isn’t really necessary, time and thought about lighting do need to be put into your project.
Many different kinds of lighting kits, depending on your needs, can be purchased for your project. There are smaller kits that are relatively inexpensive. These basic kits usually include three lights, umbrellas and stands. The higher end kits get progressively more complex and expensive.
If a lighting kit just doesn’t fit in your budget there are alternatives. Simply using light from a window is an option. You can also use regular light bulbs if they are positioned strategically.
Whether you will be using a lighting kit or not, testing is key. Run a trial shoot to see what the picture will look like before shooting the final draft. Make changes if necessary. Lighting can make all the difference between a low budget video and something that looks like it belongs on HBO
While being able to spend a lot of money on your video would be nice, it is not always possible. Fortunately, it is also not entirely necessary. Depending on what your film is for (if you are directing a movie for Paramount you might consider spending the money) you can usually make due with a little imagination.
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