YouTube has been, for awhile now, an internet sensation. Millions of people watch the videos on this website every day. It is no wonder that so many businesses are using YouTube to advertise their products and services.
Your business could potentially benefit from this phenomenon as well, if used correctly. Making your video and getting it on the website is the easy part, getting people to watch it is the tricky part..
The first thing to consider when promoting your video is the title and description. These are the first things that potential viewers will see when searching for videos. The title should be unique and interesting to show the audience that your video is something they will want to watch. The description should be short and to the point, you don’t want to give the entire video away before they ever hit the play button.
The length of the video is important as well. It is suggested that the video be no shorter than 30 seconds and no longer than 2 minutes, anything longer and your audience could get too bored to watch the entire thing.
There are a variety of ways to make the video itself worth watching. Most of the popular videos are funny, controversial, exciting or contain pertinent, interesting information. These seem to be popular trends conducive to success.
Using the proper equipment to shoot your video is also important. Lighting, audio and editing equipment are recommended to make your advertisement seem more professional. If you want to be taken seriously, consider investing a little bit of money into some of this equipment. Something as simple as a scene shot in the right light can make or break your video.
These are just a few suggestions to make your YouTube promotional video a hit. There are many ways to advertise, but YouTube is a growing (and absolutely free) medium that could make a huge difference in the profits for your business.
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